
To celebrate Alice in Wonderland’s 70th Anniversary Disney and JuJuBe are releasing It’s A Mad, Mad World. I love the whimsical print and all the pastels really makes me feel like I’m in Wonderland. It’s A Mad, Mad World has all your childhood favorite characters like Alice talking to the wildflowers, the White Rabbit, Tweedle Dee and Tweedle Dum, Mad Hatter and his tea cups, Cheshire Cat, and of course the Queen of Hearts and her red roses. The details in this print will have you grinning with a smile like the Cheshire Cat. It’s A Mad, Mad World releases Tuesday August 3rd at 9 am PST on the JuJuBe website; don’t be late because this collection is limited and will sell out very quickly.
The Line Up
- Super Be Plus*
- Be Light Plus*(pictured)
- Be Right Back*
- Zealous Backpack*
- Be Packed Plus * (pictured)
- BFF/ Mini BFF Bundle *
- Be Set (pictured)
- Midi Plus*
- Be Dapper
- Be Quick
- Fuel Cell (pictured)
- Paci Pod
*includes a light changing pad
First Looks

Be Light Plus, Be Packed Plus, Fuel Cell, and Be Set 
Be Packed Plus with Light Changing Pad 
Be Packed Plus 
Back of the Be Packed Plus is mesh padded 
Be Packed Plus backpack straps are padded memory and mesh for breathability. 
Be Packed Plus Interior 
Interior Print 
Tea Cup Zipper Pull on the Be Packed Plus 
Metal Brushed Silver Name Plate 
Fuel Cell 
Fuel Cell 
Interior of Full Cell 

Be Set 
Large piece from the Be Set 
Medium piece from the Be Set with Tea Cup zipper pull 

Be Set includes three pieces, one crossbody strap, and one clutch strap 
Be Light Plus; now includes D-rings! 
Be Light Plus has a Tea Cup zipper pull 



Print Comparisons





Kawaii Carnival strap from the Mini BFF 
Rocky Waters Woven Strap 
Tea Time 
MBoss Dr BFF in Mineral 
Day 2 Night Crossbody in Black 
Day 2 Night Crossbody in Spice 
Million Pockets Backpack in Vanilla 
Ziggy in Warm Sand 
Enchanted Garden 
Chromatics Lilac 
Lilac pairs purrfectly with Cheshire Cat 
Chromatics Olive 
Chromatics Pebble 
Chromatics Water 
Chromatic Water pairs so well with Mad Hatter 
Chromatics Linen 
Chromatics Just Peachy 
Just Peachy pairs perfectly with Tweedle Dee and Tweedle Dum 
Chromatics Indigo 
Chromatics Golden Amber 
MBoss Basketweave in Marine 
MBoss Ziggy in Baked Clay 
MBoss Stay Salty 
To Dye For
It’s A Mad, Mad World releases Tuesday August 3rd at 9 am PST on the JuJuBe website and select retailers.

